Philip Morris International

Consumer Products


PMI's Goals

Philip Morris International is driven by four key goals that guide us as we grow our business in a responsible manner.

  • To meet the expectations of adult smokers by offering innovative tobacco products of the highest quality available in their preferred price category
  • To generate superior returns to our stockholders through revenue, volume, income and cash flow growth and a balanced program of dividends and share repurchases
  • To reduce the harm caused by tobacco products by supporting comprehensive regulation and developing products with the potential to reduce the risk of tobacco related diseases
  • To be a responsible corporate citizen and to conduct our business with the highest degree of integrity

PMI's Strategies

PMI has put in place a comprehensive set of strategies to secure PMI’s long-term growth.

They are:

  • Drive growth of our leading brand portfolio through enhanced consumer understanding and innovation
  • Expand geographically
  • Reinforce our position in profitable consumer segments
  • Obtain a fair and reasonable regulatory and fiscal environment
  • Strengthen organizational effectiveness and generate productivity savings
  • Attract, motivate and retain the best global talent
  • Effectively utilize our strong and growing cash flow to increase shareholder returns

PMI's Values

  • A sense of urgency and speed
  • Anticipation, decisiveness and risk taking